Real Diamonds. Smarter Price.
Lab-grown diamonds are chemically identical to mined diamonds - same brilliance, same fire, same forever. Just 60-80% less. Plus our wholesale pricing means you save even more.
The Retail Markup Problem
Traditional jewelers add massive markups to cover brand prestige, retail space, and advertising. You end up paying for their overhead, not a better diamond.
| Retailer Type | Example | Typical Markup |
|---|---|---|
| Luxury Brand | Tiffany & Co. | +200-300% |
| Luxury Brand | Cartier | +250-350% |
| Canadian Luxury | Birks | +150-200% |
| Mall Jeweler | Peoples / Mappins | +100-150% |
| E-commerce | Online Retailers | +30-50% |
| Direct Wholesale | 6ix of Diamonds | Wholesale + 15-25% |
Lab-Grown vs Mined: Real Savings
Same specs, same beauty, same certifications. The only difference is the price - and how it was created.
1 Carat Solitaire Engagement Ring
Save 71%1.00ct, VS2, G Color, Excellent Cut, 18K White Gold
You save $4,601 CAD
Diamond Tennis Bracelet
Save 71%3.00ct total, VS-SI, F-G Color, 14K White Gold
You save $6,001 CAD
Diamond Stud Earrings
Save 71%1.00ct total, VS2, F Color, 14K White Gold
You save $2,501 CAD
Diamond Pendant Necklace
Save 71%0.50ct, VS1, E Color, 18K White Gold
You save $1,551 CAD
How We Offer Better Prices
It's not magic - it's a smarter business model that cuts out unnecessary costs.
Lab-Grown Diamonds
Chemically, physically, and optically identical to mined diamonds. Same sparkle and beauty at 60-80% less.
Direct Wholesale Access
We source directly from Toronto's diamond district wholesalers. No distributors, no retail markup chain.
No Retail Overhead
We don't pay for expensive mall locations or large sales teams. Those savings go directly to you.
IGI Certified Quality
Every lab-grown diamond is independently graded by IGI - the same rigorous standards as mined diamonds.
Real Diamonds, Guaranteed
Lab-grown diamonds aren't simulants or imitations. They're 100% real diamonds:
IGI Certified
Every diamond graded by the International Gemological Institute
Chemically identical to mined
Pure carbon crystals - same composition, hardness, and optical properties
100% conflict-free
No mining impact - guaranteed ethical and sustainable
Lifetime warranty included
We stand behind every piece we sell
100% Certified
Every diamond comes with its certification report
Lifetime Warranty
Free repairs for manufacturing defects, forever
Free Insured Shipping
Every order shipped free with full insurance
Ready to Get More Diamond for Less?
Browse our lab-grown diamond collection. Same brilliance, same certifications, 60-80% less than mined diamonds.